Creative process facilitator, design thinking coach and researcher, specializing in audience experience research. Co-founder and partner at hearts & heads. - An agency that supports clients in creating services AND products that respond to real audience needs. He has implemented projects for Atende, Motorola Solutions, Martes Sport, RedBull and Jagiellonian University, among others. For the past 10 years, he has also been associated with the Social Innovation Workshop Foundation in Krakow, promoting audience-centric design of solutions and innovations. Since 2018, he has also been associated with the AGH University of Science and Technology in Krakow, where he teaches design thinking to students of social computing and ICT.